The furore around the motorsport was arguably ignited with Netflix’s release of Drive to Survive, which catapulted racing firmly into the mainstream. But F1 has long coincided with high stakes style, whether in Monaco or in Melbourne.

Uncertain about the appropriate attire for next year’s Formula 1 race in Melbourne? We’ve put together a handy Australian Grand Prix dress-to-impress guide for you. If you’re familiar with the dress codes from our previous IGI Advice Series dedicated to the Melbourne Cup, you’ll notice some similarities, including the playful statement hats.

Sporting the Team Colors:
One of the most common sights at the Australian Grand Prix is fans proudly donning the colors of their favorite teams. From Ferrari’s vibrant red to Mercedes’ sleek silver,

supporters show their allegiance by wearing team merchandise, including caps, jackets, and shirts adorned with logos and slogans. It’s a colorful display that adds to the electric atmosphere of the race weekend.

Casual Chic:
While some opt for team apparel, others prefer a more casual yet stylish look. Denim jeans, comfy sneakers, and trendy sunglasses are popular choices for both men and women attending the Grand Prix. T-shirts featuring racing motifs or iconic F1 symbols are also a hit among the fashion-forward crowd. The key is to strike a balance between comfort and style, allowing fans to enjoy the event without compromising on their fashion sense.

Glamorous Glam:
For those seeking a touch of glamour, the Australian Grand Prix offers ample opportunities to dress to impress. Fashionistas often step out in chic dresses, sharp suits, and sophisticated accessories, turning the paddock into a runway of high-end couture. Statement pieces such as bold hats, statement jewelry, and designer handbags add an extra do

se of flair to the ensemble, making heads turn both on and off the track.

Sun Smart:
With the Australian sun beating down, sun protection is paramount for attendees spending long hours outdoors. Wide-brimmed hats, sunglasses with UV protection, and sunscreen are essential items to shield against the harsh rays. Lightweight, breathable fabrics such as cotton and linen help keep attendees cool and comfortable throughout the day, ensuring they can enjoy the festivities without succumbing to the heat.

Practicality Meets Style:
Attending the Australian Grand Prix often involves a fair amount of walking and standing, necessitating footwear that is both fashionable and functional. Sneakers or comfortable sandals are popular choices, providing the necessary support for navigating the circuit grounds. Backpacks or crossbody bags are preferred over bulky totes, allowing fans to carry essentials such as water bottles, snacks, and souvenirs with ease.


The Australian Grand Prix Formula One isn’t just a showcase of speed and skill; it’s also a celebration of style and fashion. Whether sporting team colors, embracing casual chic, or exuding glamour, attendees bring their unique sartorial flair to the event, adding to its vibrant atmosphere. From the paddock to the stands, fashion enthusiasts from all walks of life come together to revel in the excitement of one of motorsport’s most prestigious events, making it a spectacle both on and off the track.

Whenever you find yourself in need of fashion guidance, whether it’s for special events or your daily routine, IMAGINLOOK is here to save you time and money while providing a personalized styling solution tailored just for you.

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Whether you’re looking for everyday outfits, professional attire, or attire for special occasions, simply let us know your preferences, and we’ll tailor our recommendations accordingly. Experience the convenience and confidence that comes with personalized styling – try IMAGINLOOK today. START Your Style QUIZ

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